In its first year of introduction, SKY DANCERS outsold barbie, rocketing to #1 on Toy Book’s 'WHAT'S HOT?' list. Over fifteen years, from its origins to its multiple re-releases the SKY DANCERS brand has continued to captivate new generations of girls with the world’s first and only “flying/dancing” doll. The original SKY DANCER TV series has sold 5 million DVDs and over 1 million videos that have been shipped to date showcasing the magical world of SKY DANCERS and its stories of magic, music and dance to girls around the world.
Combining music, dance and fantasy the sky’s the limit on the SKY DANCERS franchise with a pre-brand awareness that has captured the hearts and imagination of three generations.
The First Action Doll for Girls
The SKY DANCERS brand has sold over 30 million dolls generating over $450 million in worldwide retail sales since its first introduction. On its initial release SKY DANCERS became the #1 doll in over 20 countries around the globe.
SKY DANCERS in it re-release of toys and merchandising has generated over $100M in additional merchandising and ancillary sales with over 75 licensees and over 100 official SKY DANCERS products distributed in 15 countries worldwide.
