After creating the poster art for RAMBO the motion picture, the Gentiles acquired the licensing rights to the film. When the movie became a cultural phenomenon, their company AGE licensed the rights to Coleco to produce the toys for the RAMBO franchise. The series one release of the Rambo, The Force of Freedom toy line was massive success and consisted of twelve, six and one-half-inch action figures, four vehicles, four boxed weapon accessories and one playset.
Each action figure came with a variety of detailed weapons and accessories. The detail of the weapons and many of the boxed accessories were extremely accurate to actual military-used equipment, allowing for a more realistic play future with the line generating over $100m in sales the mid-80s.